Uploaded December 2012 | Updated September 2026, 8 hours ago

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PaulColligan.com Paul only makes one prediction for 2013 - and that's that we, as an industry, are going to stop "worshipping the plumbing" and finally focus on what social media does for us. Instead of talk of Facebook, Twitter, Pinterest and YouTube, we're finally going to be talking about ROI, customers, leads and sales.

And this is a very good thing.

Plumbing graphic grabbed from Wikipedia - en.wikipedia.org/wiki/File:Pipes_various.jpg

Original YouTube link - youtube.com/watch?v=X2otZGq79ng

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YouTube POWER USE TIP - "How To Embed A YouTube Video (Without All The Extra Stuff)" - youtube.com/watch?v=rMR-pomqnfY
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