Uploaded January 2026 | Updated September 2026, 1 hour ago

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An exciting experience has came to an end: the students of the Master in Luxury Brand Management were challenged by Ferrari to imagine new immersive experiences to capture a wider and younger audience.

In the words of Dennis De Munck, Head of Employer Branding and University partnerships at Ferrari:
“Congratulations to the Domus Academy student-teams and Professors for the highly engaging, professional and thought-provoking project proposals. Testimony to your team-work and commitment to challenge each other in order to grow.”

Discover more about the Master in Luxury Brand Management: domusacademy.com/courses/business/master-in-luxury-brand-management