Uploaded April 2026 | Updated September 2026, 1 week ago
Staining isn’t just a service, it’s an opportunity most contractors are overlooking.
In this segment from Fence Armor Academy, Justen Meneses of @makingallthingsnewdeckfence breaks down the fundamentals of wood staining, how to spot opportunities others miss, and how to build long-term value through connections.
From log cabins to standard fences to customer retention and maintenance programs, this is a real-world look at how contractors can expand their business and stand out.
If you’re in fencing, decks, or exterior wood care… this is a mindset shift you don’t want to miss.
About Fence Armor Academy:
Fence Armor Academy is a hands-on training event designed to help contractors improve their craft, increase efficiency, and grow their business through real-world education and industry collaboration.
EXPERT Stain & Seal and Fence Armor 7" Pro Fence and Deck Stain Brush
👉 fencearmor.com/collections/wood-care 👈
🎥 Watch More From The Event:
Check out the full Fence Armor Academy livestream: youtu.be/lRLsDtUGdJ4
Prevent, Protect, Prolong the life of your fence today.
Jump Ahead👇
00:00 Justen’s Story: Getting Started
03:52 Wood Staining Fundamentals
04:50 Opportunity Is Everywhere (Mindset Shift)
08:21 Knowing Your Limits
09:02 Types of Washing Explained
11:13 Log vs Wood Siding + Tools Needed
12:12 Customer Retention & Maintenance Programs
17:06 Closing Message
17:29 Q&A with Justen
26:36 Pro Stain Brush Testimonial
Subscribe ► @fencearmor
Follow Us On Instagram ► instagram.com/fencearmor
Follow Us On TikTok ► tiktok.com/@fencearmor
Follow Us On Facebook ► facebook.com/fencearmor
Follow Us On Pinterest ► pinterest.com/FenceArmor
Staining isn’t just a service, it’s an opportunity most contractors are overlooking.
In this segment from Fence Armor Academy, Justen Meneses of @makingallthingsnewdeckfence breaks down the fundamentals of wood staining, how to spot opportunities others miss, and how to build long-term value through connections.
From log cabins to standard fences to customer retention and maintenance programs, this is a real-world look at how contractors can expand their business and stand out.
If you’re in fencing, decks, or exterior wood care… this is a mindset shift you don’t want to miss.
About Fence Armor Academy:
Fence Armor Academy is a hands-on training event designed to help contractors improve their craft, increase efficiency, and grow their business through real-world education and industry collaboration.
EXPERT Stain & Seal and Fence Armor 7" Pro Fence and Deck Stain Brush
👉 fencearmor.com/collections/wood-care 👈
🎥 Watch More From The Event:
Check out the full Fence Armor Academy livestream: youtu.be/lRLsDtUGdJ4
Prevent, Protect, Prolong the life of your fence today.
Jump Ahead👇
00:00 Justen’s Story: Getting Started
03:52 Wood Staining Fundamentals
04:50 Opportunity Is Everywhere (Mindset Shift)
08:21 Knowing Your Limits
09:02 Types of Washing Explained
11:13 Log vs Wood Siding + Tools Needed
12:12 Customer Retention & Maintenance Programs
17:06 Closing Message
17:29 Q&A with Justen
26:36 Pro Stain Brush Testimonial
Subscribe ► @fencearmor
Follow Us On Instagram ► instagram.com/fencearmor
Follow Us On TikTok ► tiktok.com/@fencearmor
Follow Us On Facebook ► facebook.com/fencearmor
Follow Us On Pinterest ► pinterest.com/FenceArmor
