Uploaded August 2026 | Updated September 2026, 2 weeks ago

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There’s a lot of apologizing around wanting to get paid for something. And there shouldn’t be.”

There’s still a real discomfort around women saying they want to earn more, charge for their work, or build a genuinely profitable business. Men are far more comfortable asking for what they believe they’re worth. And Sara Foster thinks that starts much earlier than most people realise.

💰 Wanting to make money doesn’t need an apology
🗣️ Asking for your worth is a skill worth learning
📈 A successful business should actually make money