Uploaded August 2025 | Updated September 2026, 36 minutes ago
Sha’Carri Richardson was recorded physically assaulting her boyfriend. She lied to the police stating she didn’t touch him. She was arrested after they reviewed the footage, and charged with fourth-degree domestic violence assault.
While she was arrested, Christian Coleman declined to press charges and supported her after the incident. Shortly after, she posted a smiling video stating she would “get help” for her behavior. Despite this, Nike prominently promoted her signature shoe on their website today.
Let’s be clear: if the roles were reversed, a male athlete caught on camera assaulting a woman would be dropped by every sponsor within hours! No debate, no grace period. By continuing to endorse Richardson, Nike sends a dangerous message that female perpetrated abuse is excusable, even marketable.
This double standard is precisely why many male victims remain silent. Abuse is abuse, regardless of gender, and rewarding it undermines the fight for equality and justice. Today, Nike didn’t just back an athlete, they endorsed a narrative that male victims don’t matter.
Sha’Carri Richardson was recorded physically assaulting her boyfriend. She lied to the police stating she didn’t touch him. She was arrested after they reviewed the footage, and charged with fourth-degree domestic violence assault.
While she was arrested, Christian Coleman declined to press charges and supported her after the incident. Shortly after, she posted a smiling video stating she would “get help” for her behavior. Despite this, Nike prominently promoted her signature shoe on their website today.
Let’s be clear: if the roles were reversed, a male athlete caught on camera assaulting a woman would be dropped by every sponsor within hours! No debate, no grace period. By continuing to endorse Richardson, Nike sends a dangerous message that female perpetrated abuse is excusable, even marketable.
This double standard is precisely why many male victims remain silent. Abuse is abuse, regardless of gender, and rewarding it undermines the fight for equality and justice. Today, Nike didn’t just back an athlete, they endorsed a narrative that male victims don’t matter.
