Wix Founder: Will Base44 Win the Vibe-Coding Wars? | The Truth About the Economics of Vibe-Coding @20VC
Wix Founder: Will Base44 Win the Vibe-Coding Wars? | The Truth About the Economics of Vibe-Coding  @20VC
Uploaded July 2026 | Updated September 2026, 2 weeks ago
Avishai Abrahami is the Co-Founder and CEO of Wix, the NASDAQ-listed website creation platform serving millions of businesses worldwide. Today, Wix generates more than $2BN in ARR and has a market capitalization of approximately $2.1BN, after reaching a peak valuation of $17BN over the past two years. The company also acquired Base44, one of the fastest-growing AI application-building platforms, scaling it to $150M in ARR in record time.

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Timestamps:

0:00 Intro
04:26 Wix at $2.8B Market Cap on $2.1B Revenue — What Does the Market Not See?
06:27 Base 44 Gets Zero Credit in the Wix Valuation
07:10 Why Salesforce & Atlassian Are More Resilient Than People Think
13:13 Base 44's Margin Profile vs Wix
15:00 Why Wix Built Its Own AI Model
21:00 Wix Has 3,500 People — Will That Shrink or Grow With AI?
29:25 What to Do With Cash: Buybacks, Acquisitions or Hiring More Engineers?
32:10 How to Retain Talent When Your Stock Is Down
35:34 Why Off-the-Shelf AI Customer Support Doesn't Work
38:43 The Real AI Dream for SMBs
41:40 Are SMBs Excited or Terrified by AI?
51:34 Why Choosing to Be Here Gives You Power Through a Shitstorm
52:06 How to Build Resilience
56:39 How to Context-Switch Between CEO Mode and Being a Present Partner
57:46 Parenting Advice From a Public Company CEO Under Pressure
59:15 Quick-Fire Round

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Wix Founder: Will Base44 Win the Vibe-Coding Wars? | The Truth About the Economics of Vibe-Coding

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