Uploaded December 2025 | Updated September 2026, 2 weeks ago

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Rob Craig shared a powerful mindset shift at D2DCon 8: companies shouldn’t be treated like families. You can love your team, but you build it differently: you choose who belongs.

A stronger model is a sports team. Each person brings unique strengths, and everyone’s there because they earned the jersey. That’s how winning cultures are built.
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🗓️ Mark your calendars: D2DCon 9 lands in Salt Lake City, Utah | Jan 22 - 24, 2026. Lock in your spot at the link in bio of @thed2dcon

#TeamCulture #TalentDensity #SmartHiring #SamInterviews