Uploaded January 2024 | Updated September 2026, 2 weeks ago
In this conversation, Mark Cote and Josh discuss the evolution of cycling aerodynamics and the challenges of finding gains in aerodynamics. They also delve into the process of building a wind tunnel at Specialized and the innovative designs that have been explored. The conversation touches on the future of aerodynamics, the role of wind tunnel testing in educating and convincing athletes, and the fashion aspect of aerodynamics. They also briefly discuss unexplored aero products and the role of body hair in aerodynamics. In this conversation, Mark and Josh discuss various innovative products and concepts in cycling, including aero stickers, dimples for aerodynamics, and the potential of self-spinning wheels. They also explore the challenges of bringing innovative products to market and the impact of marketing on sports. The conversation touches on the importance of filling in the space behind the stem, the fascination with aero socks, and the story of the Cobble Gobbler. They share their experiences with unsuccessful ideas and missed opportunities, as well as the difficulties of naming products in the industry.
Chapters
00:00 - Introduction and Background
02:21 - The Early Days of Cycling Aerodynamics
05:48 - The Evolution of Cycling Aerodynamics
07:43 - The Challenges of Finding Gains in Aerodynamics
09:56 - The Role of Wind Tunnel Testing
12:21 - Building a Wind Tunnel at Specialized
18:19 - Innovative Wind Tunnel Designs
21:38 - Exploring New Frontiers in Aerodynamics
25:11 - The Power of Hands-On Testing in the Wind Tunnel
30:03 - The Future of Aerodynamics and Helmet Design
35:55 - Using the Wind Tunnel to Educate and Convince Athletes
39:15 - The Fashion Aspect of Aerodynamics
40:26 - Unexplored Aero Products and the Role of Body Hair
40:54 - Innovative Products in Cycling
41:23 - Products That Could or Should Exist
42:04 - The Impact of Marketing on Sports
43:28 - The Limitations of Rules and Regulations
44:28 - The Potential of Aero Stickers
45:16 - The Science Behind Dimples and Aerodynamics
46:13 - Exploring Aero Concepts in Apparel
46:50 - Unsuccessful Ideas and Missed Opportunities
47:28 - The Impact of Shaved Legs on Aerodynamics
48:55 - The Influence of Naming and Branding
52:46 - The Concept of Self-Spinning Wheels
54:39 - The Challenges of Bringing Innovative Products to Market
56:59 - The Importance of Filling in the Space Behind the Stem
58:35 - The Fascination with Aero Socks
01:00:07 - The Magic Tire That Never Made It
01:02:28 - The Potential of Multi-Spoked Wheels
01:04:06 - The Challenges of Naming Products
01:07:36 - The Concept of Aero Hubs
01:09:32 - The Story of the Cobble Gobbler
01:12:08 - The Difficulty of Naming Products
Ask Josh Anything Episode #33 - Wind Tunnel Secrets - PART 1
youtube.com/watch?v=gPuR9n7MkGA
Mark Cote on LinkedIn:
linkedin.com/in/markbcote
#SILCA #marginalgains #silcapursuitofperfection #MarkCote #windtunnel #AeroInnovation
In this conversation, Mark Cote and Josh discuss the evolution of cycling aerodynamics and the challenges of finding gains in aerodynamics. They also delve into the process of building a wind tunnel at Specialized and the innovative designs that have been explored. The conversation touches on the future of aerodynamics, the role of wind tunnel testing in educating and convincing athletes, and the fashion aspect of aerodynamics. They also briefly discuss unexplored aero products and the role of body hair in aerodynamics. In this conversation, Mark and Josh discuss various innovative products and concepts in cycling, including aero stickers, dimples for aerodynamics, and the potential of self-spinning wheels. They also explore the challenges of bringing innovative products to market and the impact of marketing on sports. The conversation touches on the importance of filling in the space behind the stem, the fascination with aero socks, and the story of the Cobble Gobbler. They share their experiences with unsuccessful ideas and missed opportunities, as well as the difficulties of naming products in the industry.
Chapters
00:00 - Introduction and Background
02:21 - The Early Days of Cycling Aerodynamics
05:48 - The Evolution of Cycling Aerodynamics
07:43 - The Challenges of Finding Gains in Aerodynamics
09:56 - The Role of Wind Tunnel Testing
12:21 - Building a Wind Tunnel at Specialized
18:19 - Innovative Wind Tunnel Designs
21:38 - Exploring New Frontiers in Aerodynamics
25:11 - The Power of Hands-On Testing in the Wind Tunnel
30:03 - The Future of Aerodynamics and Helmet Design
35:55 - Using the Wind Tunnel to Educate and Convince Athletes
39:15 - The Fashion Aspect of Aerodynamics
40:26 - Unexplored Aero Products and the Role of Body Hair
40:54 - Innovative Products in Cycling
41:23 - Products That Could or Should Exist
42:04 - The Impact of Marketing on Sports
43:28 - The Limitations of Rules and Regulations
44:28 - The Potential of Aero Stickers
45:16 - The Science Behind Dimples and Aerodynamics
46:13 - Exploring Aero Concepts in Apparel
46:50 - Unsuccessful Ideas and Missed Opportunities
47:28 - The Impact of Shaved Legs on Aerodynamics
48:55 - The Influence of Naming and Branding
52:46 - The Concept of Self-Spinning Wheels
54:39 - The Challenges of Bringing Innovative Products to Market
56:59 - The Importance of Filling in the Space Behind the Stem
58:35 - The Fascination with Aero Socks
01:00:07 - The Magic Tire That Never Made It
01:02:28 - The Potential of Multi-Spoked Wheels
01:04:06 - The Challenges of Naming Products
01:07:36 - The Concept of Aero Hubs
01:09:32 - The Story of the Cobble Gobbler
01:12:08 - The Difficulty of Naming Products
Ask Josh Anything Episode #33 - Wind Tunnel Secrets - PART 1
youtube.com/watch?v=gPuR9n7MkGA
Mark Cote on LinkedIn:
linkedin.com/in/markbcote
#SILCA #marginalgains #silcapursuitofperfection #MarkCote #windtunnel #AeroInnovation
