Uploaded April 2026 | Updated September 2026, 3 weeks ago
WILLOW breaks down her creative process—how discipline, curiosity, and consistent practice have shaped her into the artist she is today. In this conversation moderated by Grammy-winning artist, songwriter and producer, Jacob Collier, she shares real insights on finding your voice, committing to the craft, evolving as an artist, and staying creatively inspired.
From artistic identity to long-term growth, this is a deep dive into what it actually takes to build a lasting creative career.
Live on Friday, April 24 at 3:30 p.m. PT / 6:30 p.m. ET
The Discipline of Craft: Building Authentic Artistry with WILLOW
Moderated by Jacob Collier
Join the conversation online with your own credentials and make sure to tag @GRAMMYU, #GRAMMYU and #GRAMMYUConference
About the Recording Academy / GRAMMYs:
Recording Academy is the world's leading society of musical professionals and is dedicated to celebrating, honoring, and sustaining music's past, present and future.
Connect with the Recording Academy / GRAMMYs:
WEBSITE: grammy.com
FACEBOOK: https://grm.my/2gcTcMk
X: https://grm.my/2gDUHUD
INSTAGRAM: https://grm.my/2gZGIvJ
Subscribe NOW to the Recording Academy / GRAMMYs on YouTube: https://grm.my/1dTBF8H
#TheGRAMMYs #GRAMMYAwards #MusicsBiggestNight
WILLOW breaks down her creative process—how discipline, curiosity, and consistent practice have shaped her into the artist she is today. In this conversation moderated by Grammy-winning artist, songwriter and producer, Jacob Collier, she shares real insights on finding your voice, committing to the craft, evolving as an artist, and staying creatively inspired.
From artistic identity to long-term growth, this is a deep dive into what it actually takes to build a lasting creative career.
Live on Friday, April 24 at 3:30 p.m. PT / 6:30 p.m. ET
The Discipline of Craft: Building Authentic Artistry with WILLOW
Moderated by Jacob Collier
Join the conversation online with your own credentials and make sure to tag @GRAMMYU, #GRAMMYU and #GRAMMYUConference
About the Recording Academy / GRAMMYs:
Recording Academy is the world's leading society of musical professionals and is dedicated to celebrating, honoring, and sustaining music's past, present and future.
Connect with the Recording Academy / GRAMMYs:
WEBSITE: grammy.com
FACEBOOK: https://grm.my/2gcTcMk
X: https://grm.my/2gDUHUD
INSTAGRAM: https://grm.my/2gZGIvJ
Subscribe NOW to the Recording Academy / GRAMMYs on YouTube: https://grm.my/1dTBF8H
#TheGRAMMYs #GRAMMYAwards #MusicsBiggestNight
