Uploaded May 2013 | Updated September 2026, 1 day ago
As part of VEVO’s CERTIFIED series, will.i.am describes the making of “Scream & Shout,” which features Britney Spears. He breaks down each scene, and speaks about the overall tone he was looking for when conceptualizing it. He says it’s a “ strong, simple, minimalist, very effective video.”
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Music video by will.i.am performing #VEVOCertified, Pt. 6: Scream & Shout (will.i.am Commentary). (C) 2013 Interscope Records
As part of VEVO’s CERTIFIED series, will.i.am describes the making of “Scream & Shout,” which features Britney Spears. He breaks down each scene, and speaks about the overall tone he was looking for when conceptualizing it. He says it’s a “ strong, simple, minimalist, very effective video.”
Subscribe: youtube.com/VEVO
Follow: twitter.com/VEVO
Facebook: facebook.com/VEVO
Instagram: instagram.com/VEVO
Sign up for Will.i.am news here: http://smarturl.it/will.i.am.News
Music video by will.i.am performing #VEVOCertified, Pt. 6: Scream & Shout (will.i.am Commentary). (C) 2013 Interscope Records
