Uploaded November 2016 | Updated September 2026, 3 minutes ago
When Impossible Foods claimed to have created a plant-based burger that would fulfill all our red-blooded desires, we were skeptical. After all, there are so many reasons humans love meat: taste, protein, barbecue sauce, to name just a few. So far, no substitute has been able to tick all the boxes for the majority of Americans.
But now a handful of startups — including Memphis Meats and Beyond Meat, as well as Impossible Foods — are working to make the transition from our meat-heavy diet to a more sustainable, plant-centric one. How? With the perfect burger, of course.
When Impossible Foods claimed to have created a plant-based burger that would fulfill all our red-blooded desires, we were skeptical. After all, there are so many reasons humans love meat: taste, protein, barbecue sauce, to name just a few. So far, no substitute has been able to tick all the boxes for the majority of Americans.
But now a handful of startups — including Memphis Meats and Beyond Meat, as well as Impossible Foods — are working to make the transition from our meat-heavy diet to a more sustainable, plant-centric one. How? With the perfect burger, of course.
