Uploaded August 2026 | Updated September 2026, 2 weeks ago
$2.6 billion. That's what U.S. cotton growers stand to lose this year according to USDA, the fifth straight year of red ink for the industry. The Great American Cotton Plan, announced in May 2026, aims to change the economics of American cotton. In short, we’ve lost acres, we’ve lost infrastructure, and the producers have lost money. Plains Cotton Growers CEO, Kody Bessent joins cotton farmers Todd Kimbrell and Matt Miles. Along with Damian, they discuss: cotton’s current financial condition, how they see the new initiative impacting farmers, consumer apparel issues, and the promise of renewed cotton demand’s effect on rural communities. A major component of the new cotton promotion ties to the fiber’s natural-ness. American consumers discard more than 70 pounds of apparel each year, nearly three fourths of which is made from petroleum based material. Will all this bode as a positive for one of America's original cash crops?
The Business of Agriculture Podcast with Damian Mason is brought to you by:
- Heads Up Plant Protectants | headsupst.com
- Tidal Grow Agriscience | tidalgrowag.com
- Nano-Yield | nano-yield.com
- Good Agriculture | goodagriculture.com
#farming #podcast #agribusiness #agriculture #farmlife #damianmason
Listen to more great content here 👉 youtube.com/playlist?list=PLOTg4XaRuYh3dLeMyCz0vfu936zhVUQaX&si=MhMMdG-KJ5Lz3mkl
Check out my work with XtremeAg:
- Cutting The Curve Podcast | https://www.xtremeag.farm/podcasts
- The Granary | https://www.xtremeag.farm/the-granary
Keep up with me on social media!
damianmason.com
facebook.com/DamianPMason
instagram.com/DamianPMason
twitter.com/DamianPMason
linkedin.com/in/damianmason
$2.6 billion. That's what U.S. cotton growers stand to lose this year according to USDA, the fifth straight year of red ink for the industry. The Great American Cotton Plan, announced in May 2026, aims to change the economics of American cotton. In short, we’ve lost acres, we’ve lost infrastructure, and the producers have lost money. Plains Cotton Growers CEO, Kody Bessent joins cotton farmers Todd Kimbrell and Matt Miles. Along with Damian, they discuss: cotton’s current financial condition, how they see the new initiative impacting farmers, consumer apparel issues, and the promise of renewed cotton demand’s effect on rural communities. A major component of the new cotton promotion ties to the fiber’s natural-ness. American consumers discard more than 70 pounds of apparel each year, nearly three fourths of which is made from petroleum based material. Will all this bode as a positive for one of America's original cash crops?
The Business of Agriculture Podcast with Damian Mason is brought to you by:
- Heads Up Plant Protectants | headsupst.com
- Tidal Grow Agriscience | tidalgrowag.com
- Nano-Yield | nano-yield.com
- Good Agriculture | goodagriculture.com
#farming #podcast #agribusiness #agriculture #farmlife #damianmason
Listen to more great content here 👉 youtube.com/playlist?list=PLOTg4XaRuYh3dLeMyCz0vfu936zhVUQaX&si=MhMMdG-KJ5Lz3mkl
Check out my work with XtremeAg:
- Cutting The Curve Podcast | https://www.xtremeag.farm/podcasts
- The Granary | https://www.xtremeag.farm/the-granary
Keep up with me on social media!
damianmason.com
facebook.com/DamianPMason
instagram.com/DamianPMason
twitter.com/DamianPMason
linkedin.com/in/damianmason










