Uploaded September 2025 | Updated September 2026, 1 week ago

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I chat with the creator of Spiritfarer, William Dube, about how he sold a million+ copies of his games.
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Chapters:

00:00:00 Intro: Overcoming Game Dev Struggles & Guest William Dubé
00:01:04 Skywork Sponsor: Streamline Your Creative Workflow
00:02:15 Perspective on Game Dev Stress & Keeping It Real
00:04:24 Balancing Art, Creativity, and Business as a CEO
00:07:50 From Panicked Hobby to Practical Business Mindset
00:10:51 Identity, Entrepreneurship, and Building a Studio
00:13:50 Motivations: Survival, Innovation, and Constraints
00:17:34 Planning Games: Creative Vision & Scheduling Tips
00:20:04 Games Outcome Project: Team Longevity & Crunch Insights
00:25:04 Hardest Day: Sundered's Rough Launch & Recovery
00:32:51 Why Going Viral Isn't a Reliable Strategy
00:35:36 Adapting to TikTok Market, Friend Slop, & Handcrafted Games
00:39:45 Rick Rubin's Creative Philosophy & Studio Voice
00:44:39 Building a Brand: Acquisitions, Sales, & Sustainability
00:50:07 Lessons from Jotun, Sundered, to Spiritfarer Success
00:55:43 Stepping Down as Creative Director & Personal Growth
01:02:57 Closing Thoughts, Plugs, & Skywork Sponsor Recap