Uploaded June 2026 | Updated September 2026, 1 week ago
As AI moves beyond chat windows and into the devices we already use, phones, wearables, cars, homes and more, the question becomes less about what AI can do and more about how it should show up in everyday life.
At #SXSWLondon 2026, Will Abbey, Executive Vice President and Chief Commercial Officer at Arm, joins moderator Kamal Ahmed, Executive Editorial Director at Fortune, for a conversation on the shift from AI as something we prompt to AI as something that supports us in the moment.
The discussion explores on-device AI, agentic systems, power efficiency, privacy, data centres, digital inclusion and the future of work. Will also talks about Arm’s role as a foundational technology company, the importance of Europe’s technology ecosystem, and how AI closer to people can become faster, more personal, more private and more human.
00:00 Introductions
01:08 Will Abbey’s origin story
03:05 How Arm is the foundational layer of today's technology
06:30 Europe vs Silicon Valley
09:48 On-device AI and agentic systems
12:50 Real-world uses of on-device AI and agentic systems
17:50 Power efficiency and data centres
21:36 Digital inclusion and the future of work
Stay connected with Arm: arm.com
As AI moves beyond chat windows and into the devices we already use, phones, wearables, cars, homes and more, the question becomes less about what AI can do and more about how it should show up in everyday life.
At #SXSWLondon 2026, Will Abbey, Executive Vice President and Chief Commercial Officer at Arm, joins moderator Kamal Ahmed, Executive Editorial Director at Fortune, for a conversation on the shift from AI as something we prompt to AI as something that supports us in the moment.
The discussion explores on-device AI, agentic systems, power efficiency, privacy, data centres, digital inclusion and the future of work. Will also talks about Arm’s role as a foundational technology company, the importance of Europe’s technology ecosystem, and how AI closer to people can become faster, more personal, more private and more human.
00:00 Introductions
01:08 Will Abbey’s origin story
03:05 How Arm is the foundational layer of today's technology
06:30 Europe vs Silicon Valley
09:48 On-device AI and agentic systems
12:50 Real-world uses of on-device AI and agentic systems
17:50 Power efficiency and data centres
21:36 Digital inclusion and the future of work
Stay connected with Arm: arm.com
