Uploaded December 2025 | Updated September 2026, 1 week ago

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Data analyst James Asquith pitches for £70,000 in return for a 33% stake. Love Cheesecake started off as a hobby for James back in 2011 but will his passion be enough to convince the Dragons to invest?

Season 17, Episode 10

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An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.

#DragonsDen #Cheesecake #BusinessTips