Uploaded October 2025 | Updated September 2026, 2 days ago

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In this episode we sit down with, William Beutler is a veteran Wikipedia editor and the founder of Beutler Ink, a digital agency specialising in Wikipedia strategy and AI-era reputation management for clients ranging from startups to Fortune 50 companies. Join us as we explore the challenges faced by Wikipedia editors, the complex relationship between PR firms and online knowledge platforms, and the critical role Wikipedia plays in training large language models. From the risks faced by volunteer editors in authoritarian regimes to the future of information in the AI era, this conversation unpacks the hidden mechanics of one of the internet's most important resources. Discover the delicate balance between transparency, accuracy, and the evolving digital landscape of global knowledge.
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Connect:
LinkedIn: William Beutler
Website: beutlerink.com

Follow Adrian Ma:
LinkedIn: Adrian Ma - Fanclub PR | Fanclub PR
Website: Fanclub PR
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Podcast Manager and Producer: Ikechukwu Mgbenwelu ike.mgbenwelu@prca.global
LinkedIn: Ikechukwu Mgbenwelu

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.