Uploaded May 2026 | Updated September 2026, 2 weeks ago
Watch my short film "RESCUE" youtu.be/m6GMOcagpSo?si=M95FAIgxjD3_Nbcj
"I don't care how good you are as a director or producer. If you're not there when you're needed, we don't need you."
In this powerful clip from The Axel Axe Show, actor and producer Alejandro de Hoyos breaks down why modern technology and "genius" are completely secondary to basic human principles. Having navigated both the high-stakes world of international business and the "sharks" of Hollywood, Alejandro explains why the foundation of every successful bridge is built on Honor, Honesty, and Reliability.
Alejandro shares the wisdom passed down from his family, including the concept of "Lingua Plato"—the cheapness of words in a world full of empty promises. Whether you are an aspiring filmmaker, a young entrepreneur, or a seasoned pro, this is a reminder that being a "Real Man" (or woman) isn't about machismo; it's about the discipline of doing exactly what you said you would do.
Key Takeaways:
The Reliability Gap: Why being on time and being true to your word is a competitive advantage in 2026.
Technology vs. Character: Why the world is full of "broke geniuses" who lack the discipline to apply their talent.
The Foundation of Trust: How to identify people whose "bridge" is built on sand before you go into business with them.
The "Macho" Myth: Redefining masculinity as accountability and presence.
Alejandro de Hoyos is an actor and producer who started acting in his 30s. He has TV credits from The Bold and the Beautiful (1998–2003) and General Hospital (2003). In 2016, he founded Alta California Pictures and produced his first film, El Contratista, in 2018. De Hoyos has also worked as a businessman since he was young. At age 22, he managed Magic Circus, Mexico City's largest private nightclub.
THE LATINO JAMES BOND: heartofhollywoodmagazine.com/post/the-latino-james-bond-meet-businessman-and-actor-alejandro-de-hoyos
Alejandro de Hoyos is an actor and producer who started acting in his 30s. He has TV credits from The Bold and the Beautiful (1998–2003) and General Hospital (2003). In 2016, he founded Alta California Pictures and produced his first film, El Contratista, in 2018. De Hoyos has also worked as a businessman since he was young. At age 22, he managed Magic Circus, Mexico City's largest private nightclub.
De Hoyos moved with his family to Acapulco, Mexico, where he went to high school and worked at some of the most popular discos. By the age of 22, he was hired to manage Magic Circus, the largest private night club in Mexico City.
He produced many live and televised Kickboxing competitions, including a heavyweight world title. He also booked a variety of popular performers of the 1980's, including Disco sensation Sylvester, José José, Lupita D'Alessio and Alberto Cortez.
De Hoyos has been a businessman since he was very young, but his passion has always been acting and everything related to film. When he turned thirty, he decided to study and pursue an acting career, while continuing to build his companies.
Television credits include: The Bold and the Beautiful (1998-2003), Air America (1999), General Hospital (2003), Sin Vergüenza (2017), Ylse (2008-2010), and I Think You Should Leave (2021) among others.
In 2016 De Hoyos created Alta California Pictures to produce its first film, El Contratista.
Sponsored by:
Red Axe Media: redaxemedia.com/services
Alphagvrd: alphagvrd.com/?aff=34
Connect with Alejandro De Hoyos:
IMDb: imdb.com/es/name/nm0208887
Instagram: instagram.com/alejandrodehoy
Sponsored by:
Red Axe Media: redaxemedia.com/services
Alphagvrd: alphagvrd.com/?aff=34
Connect with Axel Axe:
instagram.com/axelaxeofficial
twitter.com/AxelAxeOfficial
facebook.com/heyaxelarzola
tiktok.com/@axelaxeofficial
imdb.com/name/nm5399415
Watch my short film "RESCUE" youtu.be/m6GMOcagpSo?si=M95FAIgxjD3_Nbcj
"I don't care how good you are as a director or producer. If you're not there when you're needed, we don't need you."
In this powerful clip from The Axel Axe Show, actor and producer Alejandro de Hoyos breaks down why modern technology and "genius" are completely secondary to basic human principles. Having navigated both the high-stakes world of international business and the "sharks" of Hollywood, Alejandro explains why the foundation of every successful bridge is built on Honor, Honesty, and Reliability.
Alejandro shares the wisdom passed down from his family, including the concept of "Lingua Plato"—the cheapness of words in a world full of empty promises. Whether you are an aspiring filmmaker, a young entrepreneur, or a seasoned pro, this is a reminder that being a "Real Man" (or woman) isn't about machismo; it's about the discipline of doing exactly what you said you would do.
Key Takeaways:
The Reliability Gap: Why being on time and being true to your word is a competitive advantage in 2026.
Technology vs. Character: Why the world is full of "broke geniuses" who lack the discipline to apply their talent.
The Foundation of Trust: How to identify people whose "bridge" is built on sand before you go into business with them.
The "Macho" Myth: Redefining masculinity as accountability and presence.
Alejandro de Hoyos is an actor and producer who started acting in his 30s. He has TV credits from The Bold and the Beautiful (1998–2003) and General Hospital (2003). In 2016, he founded Alta California Pictures and produced his first film, El Contratista, in 2018. De Hoyos has also worked as a businessman since he was young. At age 22, he managed Magic Circus, Mexico City's largest private nightclub.
THE LATINO JAMES BOND: heartofhollywoodmagazine.com/post/the-latino-james-bond-meet-businessman-and-actor-alejandro-de-hoyos
Alejandro de Hoyos is an actor and producer who started acting in his 30s. He has TV credits from The Bold and the Beautiful (1998–2003) and General Hospital (2003). In 2016, he founded Alta California Pictures and produced his first film, El Contratista, in 2018. De Hoyos has also worked as a businessman since he was young. At age 22, he managed Magic Circus, Mexico City's largest private nightclub.
De Hoyos moved with his family to Acapulco, Mexico, where he went to high school and worked at some of the most popular discos. By the age of 22, he was hired to manage Magic Circus, the largest private night club in Mexico City.
He produced many live and televised Kickboxing competitions, including a heavyweight world title. He also booked a variety of popular performers of the 1980's, including Disco sensation Sylvester, José José, Lupita D'Alessio and Alberto Cortez.
De Hoyos has been a businessman since he was very young, but his passion has always been acting and everything related to film. When he turned thirty, he decided to study and pursue an acting career, while continuing to build his companies.
Television credits include: The Bold and the Beautiful (1998-2003), Air America (1999), General Hospital (2003), Sin Vergüenza (2017), Ylse (2008-2010), and I Think You Should Leave (2021) among others.
In 2016 De Hoyos created Alta California Pictures to produce its first film, El Contratista.
Sponsored by:
Red Axe Media: redaxemedia.com/services
Alphagvrd: alphagvrd.com/?aff=34
Connect with Alejandro De Hoyos:
IMDb: imdb.com/es/name/nm0208887
Instagram: instagram.com/alejandrodehoy
Sponsored by:
Red Axe Media: redaxemedia.com/services
Alphagvrd: alphagvrd.com/?aff=34
Connect with Axel Axe:
instagram.com/axelaxeofficial
twitter.com/AxelAxeOfficial
facebook.com/heyaxelarzola
tiktok.com/@axelaxeofficial
imdb.com/name/nm5399415
