Nordic Business Forum | Why Your Company Needs to Embrace Small Data - Webinar with Martin Lindstrom @nbforum | Uploaded February 2022 | Updated October 2024, 2 hours ago.
What is Small Data and why should you as leader care about it?

On the 15th of February 2022, we joined forces with Oslo Business Forum and Devoteam to find out. At our webinar, the renowned business thinker and author, Martin Lindstrom explained how Small Data has been instrumental in the turnaround success of numerous companies and further highlighted why leaders should start to embrace it.

At the webinar you will learn:

🔸 Why your employees must replace your Big Data strategies to stop wasting time
🔸 How it is possible to adopt a Small Data approach right away
🔸 Why you as a leader need to spend time with your consumers

You can find the written summary from our blog: nbforum.com/newsroom/blog/why-your-company-needs-to-embrace-small-data-martin-lindstrom

00:00:00 Intro
00:00:27 Welcome by Winter Negassi
00:04:25 Pre-studio with Jonas Höfde (CEO, Devoteam Fornebu Consulting)
00:15:55 Why Your Company Needs to Embrace Small Data" with Martin Lindstrom
00:57:05 Key Aspects & Take-away, with Jonas Höfde

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