Uploaded February 2026 | Updated September 2026, 19 hours ago
DOWNLOAD Audience Persona Template & Brand Voice Axiom Framework: https://prochur.ch/4agxraB
Every church naturally attracts one type of person - and often repels others without realizing it. That happens when your language and communication style default to one persona instead of being intentionally defined. Today, I’ll walk you through a simple exercise to help your church connect with a wider range of people and backgrounds.
=============================
Table of Contents:
=============================
0:00 - Intro
1:01 - Audience Personas
4:56 - Negative Brand Voice Axioms
8:15 - Affirmative Brand Voice Axioms
IMPORTANT LINKS
- Word Hippo: wordhippo.com
- Pro Church Certified: prochurchcertified.com
THE 167 NEWSLETTER
📫 62,646+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: 167.prochurchtools.com
GET IN TOUCH
🌍 The Company: prochurchtools.com
🖥️ Nucleus, The Church Website Builder: https://www.nucleus.church
📱 SocialSermons, The Social Media Agency For Churches: socialsermons.com
JOIN THE COMMUNITY
📸 Instagram: instagram.com/bradyshearer
🎵 TikTok: tiktok.com/@bradyshearer
🐦 Twitter: twitter.com/bradyshearer
ABOUT ME
Well hey there! I’m Brady Shearer, the creator and director of Pro Church Tools. I started this channel more than 10 years ago. Today our company is a team of 30+ creatives dedicated to helping your church navigate the biggest communication shift in 500 years.
DOWNLOAD Audience Persona Template & Brand Voice Axiom Framework: https://prochur.ch/4agxraB
Every church naturally attracts one type of person - and often repels others without realizing it. That happens when your language and communication style default to one persona instead of being intentionally defined. Today, I’ll walk you through a simple exercise to help your church connect with a wider range of people and backgrounds.
=============================
Table of Contents:
=============================
0:00 - Intro
1:01 - Audience Personas
4:56 - Negative Brand Voice Axioms
8:15 - Affirmative Brand Voice Axioms
IMPORTANT LINKS
- Word Hippo: wordhippo.com
- Pro Church Certified: prochurchcertified.com
THE 167 NEWSLETTER
📫 62,646+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: 167.prochurchtools.com
GET IN TOUCH
🌍 The Company: prochurchtools.com
🖥️ Nucleus, The Church Website Builder: https://www.nucleus.church
📱 SocialSermons, The Social Media Agency For Churches: socialsermons.com
JOIN THE COMMUNITY
📸 Instagram: instagram.com/bradyshearer
🎵 TikTok: tiktok.com/@bradyshearer
🐦 Twitter: twitter.com/bradyshearer
ABOUT ME
Well hey there! I’m Brady Shearer, the creator and director of Pro Church Tools. I started this channel more than 10 years ago. Today our company is a team of 30+ creatives dedicated to helping your church navigate the biggest communication shift in 500 years.
