Uploaded August 2026 | Updated September 2026, 2 weeks ago
Simply having AI does not equate to making money with AI. If your ROI for AI is not appearing on your bottom line, you're not alone. This issue will require a new approach to measuring success, which will move beyond simply measuring the number of companies adopting AI to measuring tangible return on investment. Forbes contributor TerDawn DeBoe outlines three steps you can take to bridge the AI value gap.
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Simply having AI does not equate to making money with AI. If your ROI for AI is not appearing on your bottom line, you're not alone. This issue will require a new approach to measuring success, which will move beyond simply measuring the number of companies adopting AI to measuring tangible return on investment. Forbes contributor TerDawn DeBoe outlines three steps you can take to bridge the AI value gap.
Subscribe to FORBES: youtube.com/user/Forbes?sub_confirmation=1
Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:
account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript
Stay Connected
Forbes newsletters: newsletters.editorial.forbes.com
Forbes on Facebook: fb.com/forbes
Forbes Video on Twitter: twitter.com/forbes
Forbes Video on Instagram: instagram.com/forbes
More From Forbes: forbes.com
Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
