Uploaded August 2026 | Updated September 2026, 5 hours ago
In 2004, photographer Arno Minkkinen gave a speech that changed how I look at my creative journey forever. He talked about a bus station in Helsinki, and it’s the most important metaphor for anyone trying to find their voice in photography or film. We often feel like we're just copying others or that our work is "decided" before we even press the shutter, but there's a reason you need to stay on the bus. In this video, I break down the "Helsinki Bus Station Theory" and why your most creative work is waiting at the end of the line.
Slog3 LUT:
buymeacoffee.com/egillbjarki/e/91819
Optimised for Sony 10bit 422 (Sony A7SIII, A7IV, A1, FX6, FX3, ZV-E1). Any Sony camera with Slog3 Picture Profile (SL3SG3C to s709).
Instagram:
instagram.com/egill_bjarki
Portfolio:
https://egillbjarki.cargo.site
In 2004, photographer Arno Minkkinen gave a speech that changed how I look at my creative journey forever. He talked about a bus station in Helsinki, and it’s the most important metaphor for anyone trying to find their voice in photography or film. We often feel like we're just copying others or that our work is "decided" before we even press the shutter, but there's a reason you need to stay on the bus. In this video, I break down the "Helsinki Bus Station Theory" and why your most creative work is waiting at the end of the line.
Slog3 LUT:
buymeacoffee.com/egillbjarki/e/91819
Optimised for Sony 10bit 422 (Sony A7SIII, A7IV, A1, FX6, FX3, ZV-E1). Any Sony camera with Slog3 Picture Profile (SL3SG3C to s709).
Instagram:
instagram.com/egill_bjarki
Portfolio:
https://egillbjarki.cargo.site
