Uploaded July 2026 | Updated September 2026, 2 weeks ago
Most people think they're forgettable because they're not interesting enough.
That's usually not the problem.
The problem is that they're using an elevator pitch when they should be using a logline.
An elevator pitch tells people what you do. A logline tells people why they should care.
"I'm a financial advisor" might be accurate, but it doesn't give people much to hold onto.
"I help high earners avoid the money mistakes that keep them working for decades longer than they need to" is much harder to forget.
The most memorable people aren't necessarily the most accomplished. They're the ones who know how to communicate their value in a way that creates curiosity.
If people constantly forget what you do, stop spending so much time refining your elevator pitch and start thinking about your logline instead.
Check out the link for details: scienceofpeople.com/conversation
Most people think they're forgettable because they're not interesting enough.
That's usually not the problem.
The problem is that they're using an elevator pitch when they should be using a logline.
An elevator pitch tells people what you do. A logline tells people why they should care.
"I'm a financial advisor" might be accurate, but it doesn't give people much to hold onto.
"I help high earners avoid the money mistakes that keep them working for decades longer than they need to" is much harder to forget.
The most memorable people aren't necessarily the most accomplished. They're the ones who know how to communicate their value in a way that creates curiosity.
If people constantly forget what you do, stop spending so much time refining your elevator pitch and start thinking about your logline instead.
Check out the link for details: scienceofpeople.com/conversation
