Why YGIG Wants the World to Embrace P-Pop on Its Own Terms @BillboardPHOfficial
Why YGIG Wants the World to Embrace P-Pop on Its Own Terms  @BillboardPHOfficial
Uploaded June 2026 | Updated September 2026, 2 weeks ago
While P-pop and K-pop share many similarities, Vien of P-pop girl group #YGIG (@ygig_official) takes pride in showcasing Filipino talent and culture on the global stage.

As the group makes it part of the Billboard Philippines P-pop Class of 2026, embodying P-pop’s impact and international growth, the YGIG leader emphasizes the importance of championing what is uniquely our own, only on Billboard Philippines Volumes.

In this new episode, Vien, along with Vinci of #HORI7ON (@hori7onofficial), Angelika of #VVINK (@vvinkph), JM of #1621 (@1621ph), JC of #AJAA (@ajaaofc), and Dom and Eurekah of #XONARA (@officialxonara), talk about the true meaning of “P-pop Rise” and the many successes of P-pop artists being only the beginning for the genre.

Watch the full episode, only on Billboard Philippines’ YouTube and Spotify. Subscribe now!

Group publisher @anne_bernisca, media channels manager and director @kenndimaano, host @jason_caballa, DOP @omar.alah, producer and audio engineer @_antonmolina, associate producer @shatiburcio, production associate @megimogu, video editor @muunouma, camera operators @kim.angela.__, @zowig_, @muunouma, writers and researchers @nicaglorioso, @jason_caballa, lighting FTW Photo & Video.

Billboard Philippines Volumes, June 2026.

#BillboardPH
#BBPHVolumes
#BBPHMediaChannels
#PPopUnite
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Why YGIG Wants the World to Embrace P-Pop on Its Own Terms

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