Uploaded March 2026 | Updated September 2026, 2 weeks ago
On this episode of The Fighter and The Kid, Brendan Schaub and Bryan Callen break down how the UFC and MMA landscape has completely changed — and why being a great fighter is no longer enough to succeed.
Schaub explains how today’s UFC fighters must build a brand, master social media, and promote themselves just to stay relevant. From Dana White’s evolving business model to the pressure fighters face outside the octagon, the conversation dives into why some talented fighters never make it.
They also touch on the changing entertainment industry, audience fatigue with political content, and how competition has never been higher across MMA, comedy, and media. Plus, the guys react to viral trends, influencer culture, and the rise of “alpha” courses and online personalities.
If you follow UFC, MMA news, fighter careers, or want insight into how the fight game really works today — this episode gives you the real behind-the-scenes perspective.
Cheers - For a limited time our listeners are getting 20% off their entire order by using code Fighter at CheersHealth.com. Just head toCheersHealth.com and use code Fighter for 20% Off
Good Chop - Use code 50fighter to get $50 off plus free shipping on your first order at goodchop.com/podcast
Truewerk - Get 15% off your first order at truewerk.com with code fighter. That’s truewerk.com
Progressive - progressive.com
O'Reilly - oreillyauto.com/FIGHTER
#UFC
#MMA
#DanaWhite
#BrendanSchaub
#BryanCallen
#UFCPodcast
#MMANews
#FightGame
#UFCFighters
#CombatSports
#FightBusiness
#PodcastClips
#MMATalk
For more The Fighter and The Kid visit: fatkz.com
Brendan's Tour Dates: fatkz.com/brendan-schaub-tour-dates
Bryan’s Tour Dates: bryancallen.com
Follow Brendan on social media:
Twitter
twitter.com/brendanschaub
Instagram
instagram.com/brendanschaub
Thicccboy YT
youtube.com/c/thicccboy
Follow Bryan on social media:
Twitter
twitter.com/bryancallen
Instagram
instagram.com/bryancallen
“Best Of” series, new episodes drop every Monday
youtu.be/LqB7FOkLwqs
TFATK Clips Channel: youtube.com/channel/UCohZMReM1dQ5BMeYOlr71mA
The Fighter and The Kid on Facebook:
facebook.com/thefighterandthekid
Listen to The Fighter and The Kid on Soundcloud: soundcloud.com/fighterandthekid
Subscribe to The Fighter and The Kid on iTunes: itunes.apple.com/us/podcast/the-fighter-the-kid/id706421907?mt=2
Chapters
0:00 Intro
3:00 Brendan's mom's update
4:00 Golden Hour Live show
6:20 Brendan's backward cigar at Fight Companion
7:50 Bryan almost fights at show
14:15 Jo Koy stories
20:50 Guys talking about feelings
30:10 Sweaty people
32:50 People who stink
51:15 Current Events
On this episode of The Fighter and The Kid, Brendan Schaub and Bryan Callen break down how the UFC and MMA landscape has completely changed — and why being a great fighter is no longer enough to succeed.
Schaub explains how today’s UFC fighters must build a brand, master social media, and promote themselves just to stay relevant. From Dana White’s evolving business model to the pressure fighters face outside the octagon, the conversation dives into why some talented fighters never make it.
They also touch on the changing entertainment industry, audience fatigue with political content, and how competition has never been higher across MMA, comedy, and media. Plus, the guys react to viral trends, influencer culture, and the rise of “alpha” courses and online personalities.
If you follow UFC, MMA news, fighter careers, or want insight into how the fight game really works today — this episode gives you the real behind-the-scenes perspective.
Cheers - For a limited time our listeners are getting 20% off their entire order by using code Fighter at CheersHealth.com. Just head toCheersHealth.com and use code Fighter for 20% Off
Good Chop - Use code 50fighter to get $50 off plus free shipping on your first order at goodchop.com/podcast
Truewerk - Get 15% off your first order at truewerk.com with code fighter. That’s truewerk.com
Progressive - progressive.com
O'Reilly - oreillyauto.com/FIGHTER
#UFC
#MMA
#DanaWhite
#BrendanSchaub
#BryanCallen
#UFCPodcast
#MMANews
#FightGame
#UFCFighters
#CombatSports
#FightBusiness
#PodcastClips
#MMATalk
For more The Fighter and The Kid visit: fatkz.com
Brendan's Tour Dates: fatkz.com/brendan-schaub-tour-dates
Bryan’s Tour Dates: bryancallen.com
Follow Brendan on social media:
twitter.com/brendanschaub
instagram.com/brendanschaub
Thicccboy YT
youtube.com/c/thicccboy
Follow Bryan on social media:
twitter.com/bryancallen
instagram.com/bryancallen
“Best Of” series, new episodes drop every Monday
youtu.be/LqB7FOkLwqs
TFATK Clips Channel: youtube.com/channel/UCohZMReM1dQ5BMeYOlr71mA
The Fighter and The Kid on Facebook:
facebook.com/thefighterandthekid
Listen to The Fighter and The Kid on Soundcloud: soundcloud.com/fighterandthekid
Subscribe to The Fighter and The Kid on iTunes: itunes.apple.com/us/podcast/the-fighter-the-kid/id706421907?mt=2
Chapters
0:00 Intro
3:00 Brendan's mom's update
4:00 Golden Hour Live show
6:20 Brendan's backward cigar at Fight Companion
7:50 Bryan almost fights at show
14:15 Jo Koy stories
20:50 Guys talking about feelings
30:10 Sweaty people
32:50 People who stink
51:15 Current Events
