Uploaded June 2016 | Updated September 2026, 4 days ago
Most of us think of folklore as something belonging to the past. But folklore refers both to the stories we’ve told ourselves through history and still tell ourselves every day. When it comes to the world of business, our cultural perceptions about the characteristics of strong leaders - aggressive, outspoken, risk-taking - lead us to hire and promote more men into high-level positions. How can we confront these stories and embrace a new kind of folklore: diverse, balanced leadership?
TED@StateStreet was a TED-curated event celebrating speakers from across the State Street community. Produced in partnership with State Street, the event showcased the power of collaboration in the never-ending challenge to build a better world.
About the TED Institute: We know that innovative ideas and fresh approaches to challenging problems can be discovered inside visionary companies around the world. The TED Institute helps surface and share these insights. Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas.
Learn more about the TED Institute at ted.com/ted-institute
Follow TED Institute on Twitter @TEDPartners
Subscribe to our channel: youtube.com/user/TEDInstitute
Most of us think of folklore as something belonging to the past. But folklore refers both to the stories we’ve told ourselves through history and still tell ourselves every day. When it comes to the world of business, our cultural perceptions about the characteristics of strong leaders - aggressive, outspoken, risk-taking - lead us to hire and promote more men into high-level positions. How can we confront these stories and embrace a new kind of folklore: diverse, balanced leadership?
TED@StateStreet was a TED-curated event celebrating speakers from across the State Street community. Produced in partnership with State Street, the event showcased the power of collaboration in the never-ending challenge to build a better world.
About the TED Institute: We know that innovative ideas and fresh approaches to challenging problems can be discovered inside visionary companies around the world. The TED Institute helps surface and share these insights. Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas.
Learn more about the TED Institute at ted.com/ted-institute
Follow TED Institute on Twitter @TEDPartners
Subscribe to our channel: youtube.com/user/TEDInstitute
