Uploaded June 2026 | Updated September 2026, 3 weeks ago
Apple decided not to roll out SIRI AI in the EU.
The non-interoperability of their design made the update not suitable for the EU market.
Why? Because big tech companies cannot decide which EU tool should be used by EU citizens.
Find out more about the DMA here:
https://digital-markets-act.ec.europa.eu/index_en
Watch our newly published Digital Services Act explainer video here:
youtu.be/HRvbrsXKY74
Apple decided not to roll out SIRI AI in the EU.
The non-interoperability of their design made the update not suitable for the EU market.
Why? Because big tech companies cannot decide which EU tool should be used by EU citizens.
Find out more about the DMA here:
https://digital-markets-act.ec.europa.eu/index_en
Watch our newly published Digital Services Act explainer video here:
youtu.be/HRvbrsXKY74










