Why “ruining your life” is great clickbait @PeteJudo1
Why “ruining your life” is great clickbait  @PeteJudo1
Uploaded May 2021 | Updated September 2026, 3 weeks ago
Joey has a very interesting tactic to naming his videos. In this video, I explore the psychology of why that works. Btw, Joey if you're watching, your videos are great.
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Watch Joey: youtu.be/0h-IAlNjd4Q
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Follow me outside YouTube:
Twitter: @petejudo
Instagram: @petesbitsofficial
LinkedIn: Peter Judodihardjo
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Hey guys, if you enjoyed this video please give me a thumbs up I would really appreciate it. Got ideas for future videos? Let me know in the comments below!
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Thank you all so much for the support. Behavioral Economics and Behavioral Science is such a great evidence-based community to be a part of right now. What is really amazing is the ability for us to use insights from psychology for self-development and productivity purposes. Delivering actually scientifically backed advice that will legitimately improve your life, not just give advice based on opinion like many other productivity 'gurus' on the internet. Understanding HABITS is really key. There is so much misinformation about habits out there, and we have good data to justify why these poor pieces of advice are incorrect. If you want real tips on how to build strong, healthy habits and break unhealthy bad ones, subscribe to my channel for actual evidence-based advice. As well as lots of other fun and thought-provoking behavioral economics content! Thanks!

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Sources:

Negative information more memorable: journals.sagepub.com/doi/full/10.1177/0146167218780695

Negative information more believable journals.plos.org/plosone/article?id=10.1371/journal.pone.0095167

Negative traits make people more endearing - psycnet.apa.org/record/1972-27157-001

Blemishes make products more appealing- psycnet.apa.org/record/2012-01867-006


Great Podcast with Adam Ferrier that was the inspiration for this video: https://t.co/pT1daeiXxK Join Shortform for amazing book summaries, 20% off the annual subscription with my link: shortform.com/pete
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Why “ruining your life” is great clickbait

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