Uploaded July 2026 | Updated September 2026, 3 weeks ago
Rolls-Royce cars have never been more expensive. While a new Rolls-Royce starts at around $370,000, many buyers spend hundreds of thousands, even millions, more on customizations. Some owners, like car influencer Supercar Blondie, pay aftermarket companies more to modify their cars than they paid for the vehicle itself.
Rolls-Royce customizes hand-painted coachlines and light-filled ceilings and makes one-off coachbuilt models costing tens of millions of dollars. Nearly every car that leaves the automaker's Goodwood factory is personalized. As more ultra-wealthy buyers seek products no one else can own, Rolls-Royce is investing $400 million to expand its bespoke operations.
So why are the world's wealthiest spending more than ever on Rolls-Royce? And what makes these highly customized cars worth the price?
Read "'A different level of luxury': How Rolls-Royce makes custom, 6-figure cars for the ultra-wealthy": bit.ly/4wAMbuu
00:00 - Intro
01:29 - Private Office Experience
04:32 - Inside the Rolls-Royce Factory
10:30 - History of Rolls-Royce
12:01 - Supercar Blondie’s Custom Rolls-Royce
16:22 - Expanding Customer Base
17:46 - Credits
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#rollsroyce #customcars #luxurycar #wellspent
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Why The Ultra-Rich Spend Millions On Custom Rolls-Royces (with Supercar Blondie) | Well Spent | Business Insider
Rolls-Royce cars have never been more expensive. While a new Rolls-Royce starts at around $370,000, many buyers spend hundreds of thousands, even millions, more on customizations. Some owners, like car influencer Supercar Blondie, pay aftermarket companies more to modify their cars than they paid for the vehicle itself.
Rolls-Royce customizes hand-painted coachlines and light-filled ceilings and makes one-off coachbuilt models costing tens of millions of dollars. Nearly every car that leaves the automaker's Goodwood factory is personalized. As more ultra-wealthy buyers seek products no one else can own, Rolls-Royce is investing $400 million to expand its bespoke operations.
So why are the world's wealthiest spending more than ever on Rolls-Royce? And what makes these highly customized cars worth the price?
Read "'A different level of luxury': How Rolls-Royce makes custom, 6-figure cars for the ultra-wealthy": bit.ly/4wAMbuu
00:00 - Intro
01:29 - Private Office Experience
04:32 - Inside the Rolls-Royce Factory
10:30 - History of Rolls-Royce
12:01 - Supercar Blondie’s Custom Rolls-Royce
16:22 - Expanding Customer Base
17:46 - Credits
------------------------------------------------------
#rollsroyce #customcars #luxurycar #wellspent
WATCH MORE:
Why Millennials And Gen Z Struggle To Buy Homes
youtu.be/vdLZMgXHvYQ
How A 17-Year-Old CEO Created The Viral Hoodie Everyone Is Buying
youtu.be/f4CuHjhvNE8
Business Insider is a global newsroom covering business, technology, innovation, and the economy.
Visit our homepage for the top stories of the day: businessinsider.com/?utm_source=youtube
Sign up for our newsletters: businessinsider.com/subscription/newsletter?utm_source=youtube
Find Business Insider on Facebook: facebook.com/businessinsider
... on Instagram: instagram.com/businessinsider
... on X: https://x.com/BusinessInsider
... on TikTok: tiktok.com/@businessinsider
Why The Ultra-Rich Spend Millions On Custom Rolls-Royces (with Supercar Blondie) | Well Spent | Business Insider
