Uploaded December 2025 | Updated September 2026, 3 weeks ago
๐ Connect with Luca on LinkedIn: linkedin.com/in/l-masi
In this episode, Luca Masi, VP Global Sales and Business Development at ToffeeX shares his journey from space engineering to leading the commercial side of ToffeeX, one of the most advanced thermo-fluid generative design platforms in the world.
He breaks down how ToffeeX cracked a problem that eluded the industry for years: real thermo-fluid topology optimization.
We discuss:
- How Luca moved from CFD & rocket combustion analysis into sales, business, and ultimately ToffeeX
- What makes ToffeeX fundamentally different from AI-only generative tools
- Why thermo-fluid design is so hard, and how ToffeeX solved it
- How engineers can design better and faster using physics-driven automation
- The role of physics vs. AI - and why the future is hybrid
ONLINE PRESENCE
================
๐ My website - jousefmurad.com
๐ My weekly science newsletter - jousef.substack.com
๐ธ Instagram - instagram.com/jousefmrd
๐ฆ Twitter - https://x.com/Jousefm2
CONTACT:
โโโโโโโโ
If you need help or have any questions or want to collaborate feel free to reach out to me via email: support@jousefmurad.com
#cfd
#generativedesign
#physics
Disclaimer: Some of these links are affiliate links that make me earn a small commission when you make a purchase at no additional cost.
Podcast Recorded: Nov, 12th, 2025 - Subscriber Release Count: 43,960
๐ Connect with Luca on LinkedIn: linkedin.com/in/l-masi
In this episode, Luca Masi, VP Global Sales and Business Development at ToffeeX shares his journey from space engineering to leading the commercial side of ToffeeX, one of the most advanced thermo-fluid generative design platforms in the world.
He breaks down how ToffeeX cracked a problem that eluded the industry for years: real thermo-fluid topology optimization.
We discuss:
- How Luca moved from CFD & rocket combustion analysis into sales, business, and ultimately ToffeeX
- What makes ToffeeX fundamentally different from AI-only generative tools
- Why thermo-fluid design is so hard, and how ToffeeX solved it
- How engineers can design better and faster using physics-driven automation
- The role of physics vs. AI - and why the future is hybrid
ONLINE PRESENCE
================
๐ My website - jousefmurad.com
๐ My weekly science newsletter - jousef.substack.com
๐ธ Instagram - instagram.com/jousefmrd
๐ฆ Twitter - https://x.com/Jousefm2
CONTACT:
โโโโโโโโ
If you need help or have any questions or want to collaborate feel free to reach out to me via email: support@jousefmurad.com
#cfd
#generativedesign
#physics
Disclaimer: Some of these links are affiliate links that make me earn a small commission when you make a purchase at no additional cost.
Podcast Recorded: Nov, 12th, 2025 - Subscriber Release Count: 43,960










