Uploaded March 2026 | Updated September 2026, 3 weeks ago

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Sora looked like the future of video.

Then it disappeared.

Not because the tech failed,
but because the business model didn’t work.

Too expensive.
Too risky.
No clear path to revenue.

Now OpenAI is shifting:
From experiments → to enterprise.
From hype → to predictable revenue.

Anything that can’t scale safely or sell to big companies is getting cut.

This isn’t about Sora.
It’s about preparing for what comes next.

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