Why No One is Buying Your Art @artprof
Why No One is Buying Your Art  @artprof
Uploaded August 2026 | Updated September 2026, 2 weeks ago
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AI video summary with time stamps:
Effective Visual Marketing: Artists should use carousel posts to provide context, scale, and detail shots, mimicking an in-person shopping experience (7:38 - 10:55).

The Power of Copywriting: Success often depends on how you describe your work.

Rather than simple titles (e.g., "platypus painting"), use copy that evokes emotion or highlights the positive outcome for the buyer (12:22 - 14:09).

Reducing Friction: Simplify the purchasing process to avoid "decision paralysis" and ensure customers can complete a transaction in as few clicks as possible (24:39 - 25:19).

Building an Ecosystem: Success comes from connecting your social media, email list, and website.

Don't rely solely on one platform; treat your online presence as a cohesive path for customers (43:52 - 45:36).

Consistency and Promotion: Repeat your marketing messages.

Because algorithms hide content, you need to promote your work frequently without fear of being annoying (49:04 - 51:19).

Anticipation and Teasing: Strategies for building excitement before a shop drop, similar to movie marketing campaigns (1:06:35 - 1:12:00).

Social Media Systems: Tips on creating Instagram Reels efficiently without spending excessive time (1:15:09 - 1:20:00).

Art Club Overview: A deep dive into the benefits of community membership, including mentorship, critique, and professional development (1:21:57 - 1:33:05).

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Clara Lieu was an Adjunct Professor at the Rhode Island School of Design from 2007-2020. Her artwork has been exhibited at the International Print Center NY, the Currier Museum, Childs Gallery, the Davis Museum, and more. Lieu received an artist fellowship from the MA Cultural Council, has written for the NY Times, and lectured at Brown University, the NAEA conference, and in Vancouver & China. She has been profiled in Artsy, Hyperallergic, KPCC, & WBUR.

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Why No One is Buying Your Art

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