Uploaded July 2023 | Updated September 2026, 6 hours ago
How does Nike define holistic fitness? The focus is on more than pure sport. As Liz Weldon, our VP of Global Nike Women’s Brand Management, puts it, “We’ve really been looking at how do we serve and bring health and wellness across all aspects of body, mind and life."
Take a look at how we’re making that happen, and check out more ways we’re expanding sport here: about.nike.com/en/volumes/all-movement-all-moments.
How does Nike define holistic fitness? The focus is on more than pure sport. As Liz Weldon, our VP of Global Nike Women’s Brand Management, puts it, “We’ve really been looking at how do we serve and bring health and wellness across all aspects of body, mind and life."
Take a look at how we’re making that happen, and check out more ways we’re expanding sport here: about.nike.com/en/volumes/all-movement-all-moments.
