Why Niche Marketing Is Expensive and the Decision to Market Broadly @podcaststrategy
Why Niche Marketing Is Expensive and the Decision to Market Broadly  @podcaststrategy
Uploaded May 2026 | Updated September 2026, 2 weeks ago
Watch the full episode here: inspiredinsider.com/fred-meyers-interview

Fred Meyers is the Founder and President of Queensboro, a custom logo apparel business he started in 1982 while a student at Columbia University. Inspired by the popularity of Lacoste shirts and a desire to offer high-quality polos with personalized logos, he began his venture from his college dorm room. Over the past four decades, Fred has grown Queensboro into a multi-million-dollar enterprise, serving small businesses and major clients like Costco and Pepsi. Today, the company operates out of Wilmington, North Carolina, and Dallas, Texas, continuing its mission to help people share who they are with the world through custom apparel. ​

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Fred Meyers, Founder and President of Queensboro, about growing a multi-million dollar custom apparel business. Fred discusses building trust with customers, evolving the product line, and scaling operations without losing personal touch. He also shares direct marketing insights, early entrepreneurial challenges, and leadership lessons based on relationships and trust.
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Why Niche Marketing Is Expensive and the Decision to Market Broadly

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