Uploaded August 2026 | Updated September 2026, 3 weeks ago

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Sales of men’s grooming supplies topped a whopping $7 billion in 2025, according to research firm NIQ, and it’s a trend that’s only growing as social media and video calls make people pay more attention to how they look. NBC’s chief consumer correspondent Vicky Nguyen reports for TODAY on how more men are exploring skin care and cosmetic treatments.

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