Why Making It in Filipino Hip-Hop Takes Guts | Billboard Philippines Volumes @BillboardPHOfficial
Why Making It in Filipino Hip-Hop Takes Guts | Billboard Philippines Volumes  @BillboardPHOfficial
Uploaded July 2026 | Updated September 2026, 2 weeks ago
On this episode of Billboard Philippines Volumes, we’re turning up the volume on artists defining the sound of the city in all its chaos, culture, and creativity.

With the leaders of Filipino hip-hop — #AlissonShore, #Apekz, #Guddhist, #JRLDM, #Kiyo, and #Loonie — we’re talking all things Philippine hip-hop. From sharing each of their musical beginnings to challenging misconceptions about the genre, the rappers, songwriters, and producers explore what it takes to succeed in the local music scene without losing sight of their artistry.

Hear from the leaders of Pinoy hip-hop, only here on Billboard Philippines. Subscribe for more.


00:00 Intro
1:16 Defining Filipino hip-hop
2:39 What the current era of Filipino hip-hop looks like
5:47 What keeps them going as artists
7:30 Their beginnings as hip-hop artists
11:23 Redefining success and their artistry
16:18 How the trajectory of their careers shifted
18:36 Loonie talks hip-hop legends Gloc-9, Francis M
21:42 Collaborations between Kiyo and Alisson Shore
24:56 How they stay original and authentic
28:08 Their musical inspirations and influences
32:37 What future generations should know about Pinoy hip-hop
34:44 Realities of the music industry and advice to artists
40:55 How Filipino hip-hop can grow globally

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Why Making It in Filipino Hip-Hop Takes Guts | Billboard Philippines Volumes

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