Vox | Why Jaws and Barbie were such blockbusters @Vox | Uploaded 1 year ago | Updated 2 hours ago
She’s Barbie. He’s just Jaws.
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The summer of 2023 was the summer of Barbie. Everywhere you looked there was marketing — posters, ads, trailers. There were Barbie cafe’s, Barbie progressive commercials, everyone was wearing pink! It was a delightful wave of cinematic energy.
But it was also completely overwhelming. At times it felt inescapable.
Barbie’s marketing felt different. And in some ways it was — but it owes a lot to the blockbusters that came before.
As promised, here are the links:
I started listening to this podcast to learn more about Jaws, and then I listened to every episode in like a week. Life-changingly good podcast if you’re into movies: open.spotify.com/show/6nhQUF8rDmBaRjbZp9zgzv or getblockbuster.com
Great deep dive into Mattel's strategy behind making a Barbie movie, and getting Greta Gerwig to direct: nytimes.com/2023/07/21/podcasts/the-daily/barbie-film.html
And to learn more, check out these awesome articles from other Vox authors:
Barbie review: Greta Gerwig’s movie uses a surprising Biblical metaphor - Vox: vox.com/culture/23800753/barbie-review-bible-eden
Lessons from a Barbenheimer summer: vox.com/23818719/july-box-office-barbie-oppenheimer-sound-of-freedom
A long history of kids doing weird stuff to Barbies: vox.com/culture/23800314/why-kids-murder-their-barbie-dolls
Barbie movie marketing: The explosive success of the PR hype machine - Vox: vox.com/2023/7/21/23801727/barbie-movie-marketing-budget-pr-hype-mattel
Vox is on a mission is to help everyone, regardless of income or status, understand our complicated world so that we can all help shape it. Part of that mission is keeping our work free.
You can help us do that by making a gift: http://www.vox.com/give-now
Watch our full video catalog: http://goo.gl/IZONyE
Follow Vox on TikTok: http://tiktok.com/@voxdotcom
Check out our articles: vox.com
Listen to our podcasts: vox.com/podcasts
She’s Barbie. He’s just Jaws.
Help keep Vox free for everybody: http://www.vox.com/give-now
Subscribe to our channel and turn on notifications (🔔) so you don't miss any videos: http://goo.gl/0bsAjO
The summer of 2023 was the summer of Barbie. Everywhere you looked there was marketing — posters, ads, trailers. There were Barbie cafe’s, Barbie progressive commercials, everyone was wearing pink! It was a delightful wave of cinematic energy.
But it was also completely overwhelming. At times it felt inescapable.
Barbie’s marketing felt different. And in some ways it was — but it owes a lot to the blockbusters that came before.
As promised, here are the links:
I started listening to this podcast to learn more about Jaws, and then I listened to every episode in like a week. Life-changingly good podcast if you’re into movies: open.spotify.com/show/6nhQUF8rDmBaRjbZp9zgzv or getblockbuster.com
Great deep dive into Mattel's strategy behind making a Barbie movie, and getting Greta Gerwig to direct: nytimes.com/2023/07/21/podcasts/the-daily/barbie-film.html
And to learn more, check out these awesome articles from other Vox authors:
Barbie review: Greta Gerwig’s movie uses a surprising Biblical metaphor - Vox: vox.com/culture/23800753/barbie-review-bible-eden
Lessons from a Barbenheimer summer: vox.com/23818719/july-box-office-barbie-oppenheimer-sound-of-freedom
A long history of kids doing weird stuff to Barbies: vox.com/culture/23800314/why-kids-murder-their-barbie-dolls
Barbie movie marketing: The explosive success of the PR hype machine - Vox: vox.com/2023/7/21/23801727/barbie-movie-marketing-budget-pr-hype-mattel
Vox is on a mission is to help everyone, regardless of income or status, understand our complicated world so that we can all help shape it. Part of that mission is keeping our work free.
You can help us do that by making a gift: http://www.vox.com/give-now
Watch our full video catalog: http://goo.gl/IZONyE
Follow Vox on TikTok: http://tiktok.com/@voxdotcom
Check out our articles: vox.com
Listen to our podcasts: vox.com/podcasts
