Uploaded March 2026 | Updated September 2026, 2 weeks ago
James Allen is shutting down and no, it’s not because selling diamonds online doesn’t work.
In this video, I break down what actually happened behind the scenes. From massive investments by Signet Jewelers to shifting priorities, cost-cutting, and the real challenge of balancing technology with craftsmanship, this story is bigger than just one brand.
As a jeweler, I’ve been watching this space closely for years. The truth is, diamonds were never meant to be just another “add to cart” product. When you stop investing in people, in craftsmanship, and in the actual experience… cracks start to show.
This isn’t about online vs. in-store.
It’s about what happens when the human side of the business gets left behind.
Timestamps:
0:00 - 1:42 - The Fall of James Allen
1:43 - 2:41 - The Profit Illusion
2:42 - 3:19 - Different Industry, Same Mistake
3:20 - 4:08 - Prices Falling Too Fast
4:09 - 5:13 - The K-Shaped Economy Explained
5:14 - 6:13 - You Can’t Commoditize Emotion
6:14 - 8:33 - Add to Cart Can’t Replace Craftsmanship
8:34 - 9:20 - What Do You Think?
Linked Videos:
4:56 - youtu.be/2rju0gf7wWk?si=XzMxUxZIkx0tI0EP
► OVERVIEW ❤ About my size for reference: I am 5'3, 110 Pounds, Finger size 5.5 ❖
San Francisco Bay Area, California
We have clients in many states across the country, as well as worldwide!
► Read All 5 Star Reviews ✮✮✮✮✮
yelp.com/biz/by-bonnie-jewelry-burlingame-3?osq=by+bonnie+jewelry
► OTHER VIDEOS TO WATCH
Warning: Why This 20 Carat Natural Diamond Tennis Bracelet Will Ruin All Others
youtu.be/RBiY-ZTO_qo
James Allen is shutting down and no, it’s not because selling diamonds online doesn’t work.
In this video, I break down what actually happened behind the scenes. From massive investments by Signet Jewelers to shifting priorities, cost-cutting, and the real challenge of balancing technology with craftsmanship, this story is bigger than just one brand.
As a jeweler, I’ve been watching this space closely for years. The truth is, diamonds were never meant to be just another “add to cart” product. When you stop investing in people, in craftsmanship, and in the actual experience… cracks start to show.
This isn’t about online vs. in-store.
It’s about what happens when the human side of the business gets left behind.
Timestamps:
0:00 - 1:42 - The Fall of James Allen
1:43 - 2:41 - The Profit Illusion
2:42 - 3:19 - Different Industry, Same Mistake
3:20 - 4:08 - Prices Falling Too Fast
4:09 - 5:13 - The K-Shaped Economy Explained
5:14 - 6:13 - You Can’t Commoditize Emotion
6:14 - 8:33 - Add to Cart Can’t Replace Craftsmanship
8:34 - 9:20 - What Do You Think?
Linked Videos:
4:56 - youtu.be/2rju0gf7wWk?si=XzMxUxZIkx0tI0EP
► OVERVIEW ❤ About my size for reference: I am 5'3, 110 Pounds, Finger size 5.5 ❖
San Francisco Bay Area, California
We have clients in many states across the country, as well as worldwide!
► Read All 5 Star Reviews ✮✮✮✮✮
yelp.com/biz/by-bonnie-jewelry-burlingame-3?osq=by+bonnie+jewelry
► OTHER VIDEOS TO WATCH
Warning: Why This 20 Carat Natural Diamond Tennis Bracelet Will Ruin All Others
youtu.be/RBiY-ZTO_qo
