Derek Lieu | Why it's a Good Deal to pay $550k to Get a Trailer Into Summer Game Fest/The Game Awards @DerekLieu | Uploaded June 2024 | Updated October 2024, 11 hours ago.
$250k-550k for a 1-2.5 minute trailer is obscene for indie games, but for AAA and big companies, that's a good deal considering how many people watch Summer Game Fest and the Game Awards!
Links:
Peak views for gaming shows in 2023 - statista.com/statistics/1393589/top-gaming-conferences-peak-viewers
What TV commercials cost in 2021-2022 - adage.com/article/media/tv-commercial-prices-advertising-costs-2021-22-season/2371811
What TV commercials cost in Fall 2023 - adage.com/article/media/tv-commercial-prices-advertising-costs-fall-2023/2520931
https://x.com/TheHashtag0nist/status/1798756772175622525
https://x.com/AgentTinsley/status/1798861605582917949
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FOLLOW ME!
Weekly trailer making tips - GameTrailerTips.com
Portfolio: derek-lieu.com
TikTok Tips: tiktok.com/@derek_lieu
Instagram Trailer Tips: instagram.com/derek_lieu
X: x.com/derek_lieu
Podcast: cutdowncast.com
—
ABOUT ME
Hi, I'm Derek Lieu and I make indie game trailers! I got my start in the movie trailer industry as an assistant editor at a house which produced trailers for: The Matrix Trilogy, Spider-Man, Pirates of the Caribbean and many more.
Over many years I worked as an editor and started making fan trailers for games, until eventually I got jobs at game trailer houses in Los Angeles where I worked on games like Mortal Kombat X, Shadow of Mordor and lots of LEGO games. Independently I've helped make trailers for games like: Among Us, Half-Life: Alyx, Psychonauts 2, The Long Dark, Firewatch, Dead Cells, Subnautica, Spelunky 2, Ooblets, BattleBlock Theater and a lot more.
I'm using this channel to teach people about the art of making trailers via video essays, tutorials, reviews, and behind-the-scenes looks at my own work. I think about trailers a lot both for work and fun, so I have A LOT to say about them.
$250k-550k for a 1-2.5 minute trailer is obscene for indie games, but for AAA and big companies, that's a good deal considering how many people watch Summer Game Fest and the Game Awards!
Links:
Peak views for gaming shows in 2023 - statista.com/statistics/1393589/top-gaming-conferences-peak-viewers
What TV commercials cost in 2021-2022 - adage.com/article/media/tv-commercial-prices-advertising-costs-2021-22-season/2371811
What TV commercials cost in Fall 2023 - adage.com/article/media/tv-commercial-prices-advertising-costs-fall-2023/2520931
https://x.com/TheHashtag0nist/status/1798756772175622525
https://x.com/AgentTinsley/status/1798861605582917949
—
FOLLOW ME!
Weekly trailer making tips - GameTrailerTips.com
Portfolio: derek-lieu.com
TikTok Tips: tiktok.com/@derek_lieu
Instagram Trailer Tips: instagram.com/derek_lieu
X: x.com/derek_lieu
Podcast: cutdowncast.com
—
ABOUT ME
Hi, I'm Derek Lieu and I make indie game trailers! I got my start in the movie trailer industry as an assistant editor at a house which produced trailers for: The Matrix Trilogy, Spider-Man, Pirates of the Caribbean and many more.
Over many years I worked as an editor and started making fan trailers for games, until eventually I got jobs at game trailer houses in Los Angeles where I worked on games like Mortal Kombat X, Shadow of Mordor and lots of LEGO games. Independently I've helped make trailers for games like: Among Us, Half-Life: Alyx, Psychonauts 2, The Long Dark, Firewatch, Dead Cells, Subnautica, Spelunky 2, Ooblets, BattleBlock Theater and a lot more.
I'm using this channel to teach people about the art of making trailers via video essays, tutorials, reviews, and behind-the-scenes looks at my own work. I think about trailers a lot both for work and fun, so I have A LOT to say about them.
