Uploaded February 2021 | Updated September 2026, 2 weeks ago

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Facebook has been in a media war with Apple for the past few weeks over user privacy (yes, you read that correctly). Now, Snap and Unity are saying that a change by Apple is going to impact their Q2/2021 revenue.

What's going on?

In this short, we look at tracking users for ads, the IDFA, and how a simple prompt might cause millions of dollars of lost revenue but move user privacy forward more than anything else in the last few years.

Index:
- The question [0:00]
- Facebook, Snap, Unity, et al's complaint [0:07]
- The new tracking prompt [0:13]
- What is the IDFA? [0:27]
- The result [0:40]

#shorts