Uploaded August 2026 | Updated September 2026, 2 weeks ago
Tradwife content is everywhere - youโve seen it on your feed. Influencers showing off their sourdough loaves while talking about how lucky they are to be stay-at-home wives, mothers, and girlfriends.
Click here to subscribe to our channel ๐๐ฝ bbc.in/3VyyriM
For some, it looks like an aspirational lifestyle - fairy-tale wealth, a beautiful home, family and no 9-5 job.
One of the biggest accounts like this is Nara Smith. And although sheโs often seen as the face of the movement, sheโs now said she doesnโt identify with the label.
Others using the hashtag on their content say the same.
We chat to Crystal Gorsuch, who is 20 and a stay-at-home mum. What does she think of the label and how has her content been received by people online?
Plus, Chelsea from the team talks to us about how this trend is changing and where it might go next.
Instagram: @bbcwhatintheworld
Email: whatintheworld@bbc.co.uk
WhatsApp: +44 330 12 33 22 6
Presenter: Hannah Gelbart
Producers: Emily Horler and Chelsea Coates
Editor: Verity Wilde
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This is the official BBC World Service YouTube channel.
If you like what we do, you can also find us here:
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Twitter ๐๐ฝ twitter.com/bbcworldservice
Facebook ๐๐ฝ facebook.com/bbcworldservice
BBC World Service website ๐๐ฝ bbc.co.uk/worldserviceradio
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#BBCWorldService #WorldService
Tradwife content is everywhere - youโve seen it on your feed. Influencers showing off their sourdough loaves while talking about how lucky they are to be stay-at-home wives, mothers, and girlfriends.
Click here to subscribe to our channel ๐๐ฝ bbc.in/3VyyriM
For some, it looks like an aspirational lifestyle - fairy-tale wealth, a beautiful home, family and no 9-5 job.
One of the biggest accounts like this is Nara Smith. And although sheโs often seen as the face of the movement, sheโs now said she doesnโt identify with the label.
Others using the hashtag on their content say the same.
We chat to Crystal Gorsuch, who is 20 and a stay-at-home mum. What does she think of the label and how has her content been received by people online?
Plus, Chelsea from the team talks to us about how this trend is changing and where it might go next.
Instagram: @bbcwhatintheworld
Email: whatintheworld@bbc.co.uk
WhatsApp: +44 330 12 33 22 6
Presenter: Hannah Gelbart
Producers: Emily Horler and Chelsea Coates
Editor: Verity Wilde
----------------
This is the official BBC World Service YouTube channel.
If you like what we do, you can also find us here:
Instagram ๐๐ฝ instagram.com/bbcworldservice
Twitter ๐๐ฝ twitter.com/bbcworldservice
Facebook ๐๐ฝ facebook.com/bbcworldservice
BBC World Service website ๐๐ฝ bbc.co.uk/worldserviceradio
Thanks for watching and subscribing!
#BBCWorldService #WorldService
