Uploaded September 2025 | Updated September 2026, 3 weeks ago
Are you using the App Store to manage apps on your Mac?
You may want to reconsider.
Using Apple’s App Store might feel convenient, but it comes with hidden privacy costs. Every app you download is tied to your Apple ID, creating a detailed profile of your habits, interests, and behavior.
In this video, I expose the risks of using the App Store on your Mac, and teach you how to use Homebrew, a powerful, privacy-respecting alternative. Set it up with no tracking. No Apple ID. Just full control over what you install.
00:00 The Privacy Cost of Using The Apple App Store
01:09 Apple ID / App Store
03:32 What is Homebrew
04:27 Benefits
06:36 Installation Tutorial
09:52 Using Homebrew
12:11 More Resources
Privacy doesn’t have to be overwhelming. With Homebrew you’ll reclaim the convenience of an App Store without all the surveillance, and without building a permanent record.
Full Mac Privacy series:
youtube.com/playlist?list=PLt3zZ-N423gWaLKM-D51mDphG5NHfsTpt&si=5Vtb2vCL_PQvtIS3
NBTV is a project of the Ludlow Institute, a 501c3 non profit whose mission is to advance freedom through technology.
To support NBTV, visit:
LudlowInstitute.org/donate
(As a 501(c)(3) non profit, all donations are tax-deductible in the USA as permitted by law.)
Visit our shop!
https://Shop.NBTV.media
Our eBook "Beginner's Introduction To Privacy:
amzn.to/3WDSfku
Beware of scammers, I will never give you a phone number or reach out to you with investment advice. I do not give investment advice.
Watch this video on Odysee!
odysee.com/@NaomiBrockwell:4/Homebrew:5
________________________________________________________________________
Here are a bunch of products I like and use. Using these links helps support the channel and future videos!
Recommended Books:
Beginner's Introduction To Privacy - Naomi Brockwell
amzn.to/3WDSfku
Permanent Record - Edward Snowden
amzn.to/305negc
What has the government done to our money - Rothbard
amzn.to/2KMzmcu
Extreme Privacy - Michael Bazzel
amzn.to/4kx3LJo
No Place to Hide: Edward Snowden, the NSA, and the U.S. Surveillance State - Glenn Greenwald
amzn.to/2UQmJ4m
Some of my favorite products to help protect your privacy!
Brave browser: brave.com/nao076
Faraday bag (signal stopping, to protect your fob, credit card, computer, and phone)
amzn.to/3z02UiF
Data Blocker (if you're charging your phone in an unknown port, use this so that no data is transferred)
amzn.to/2SVh0J2
Camera tape (electrical tape is the best tape for covering phone and computer cameras)
amzn.to/3Xn8xBn
USB-C to ethernet adapter:
amzn.to/2lOVBoy
Privacy Screens (use your phone and computer in public? Keep your information safe!)
Computer: (Search for the size right for your computer)
MacBook Air 13" amzn.to/3VQvpZ7
HP/Dell/Acer/Asus/Lenovo 15.6" amzn.to/3KK1Oda
Lenovo Thinkpad/HP Elitebook/Dell 14" amzn.to/4enT2zq
Phone: (Search for the size for your phone, decide whether you want glass or plastic!)
Galaxy s24 - amzn.to/3VGgb8H
iPhone 15 - amzn.to/45vCd1h
Pixel 8 - amzn.to/3KFDuJF
Are you using the App Store to manage apps on your Mac?
You may want to reconsider.
Using Apple’s App Store might feel convenient, but it comes with hidden privacy costs. Every app you download is tied to your Apple ID, creating a detailed profile of your habits, interests, and behavior.
In this video, I expose the risks of using the App Store on your Mac, and teach you how to use Homebrew, a powerful, privacy-respecting alternative. Set it up with no tracking. No Apple ID. Just full control over what you install.
00:00 The Privacy Cost of Using The Apple App Store
01:09 Apple ID / App Store
03:32 What is Homebrew
04:27 Benefits
06:36 Installation Tutorial
09:52 Using Homebrew
12:11 More Resources
Privacy doesn’t have to be overwhelming. With Homebrew you’ll reclaim the convenience of an App Store without all the surveillance, and without building a permanent record.
Full Mac Privacy series:
youtube.com/playlist?list=PLt3zZ-N423gWaLKM-D51mDphG5NHfsTpt&si=5Vtb2vCL_PQvtIS3
NBTV is a project of the Ludlow Institute, a 501c3 non profit whose mission is to advance freedom through technology.
To support NBTV, visit:
LudlowInstitute.org/donate
(As a 501(c)(3) non profit, all donations are tax-deductible in the USA as permitted by law.)
Visit our shop!
https://Shop.NBTV.media
Our eBook "Beginner's Introduction To Privacy:
amzn.to/3WDSfku
Beware of scammers, I will never give you a phone number or reach out to you with investment advice. I do not give investment advice.
Watch this video on Odysee!
odysee.com/@NaomiBrockwell:4/Homebrew:5
________________________________________________________________________
Here are a bunch of products I like and use. Using these links helps support the channel and future videos!
Recommended Books:
Beginner's Introduction To Privacy - Naomi Brockwell
amzn.to/3WDSfku
Permanent Record - Edward Snowden
amzn.to/305negc
What has the government done to our money - Rothbard
amzn.to/2KMzmcu
Extreme Privacy - Michael Bazzel
amzn.to/4kx3LJo
No Place to Hide: Edward Snowden, the NSA, and the U.S. Surveillance State - Glenn Greenwald
amzn.to/2UQmJ4m
Some of my favorite products to help protect your privacy!
Brave browser: brave.com/nao076
Faraday bag (signal stopping, to protect your fob, credit card, computer, and phone)
amzn.to/3z02UiF
Data Blocker (if you're charging your phone in an unknown port, use this so that no data is transferred)
amzn.to/2SVh0J2
Camera tape (electrical tape is the best tape for covering phone and computer cameras)
amzn.to/3Xn8xBn
USB-C to ethernet adapter:
amzn.to/2lOVBoy
Privacy Screens (use your phone and computer in public? Keep your information safe!)
Computer: (Search for the size right for your computer)
MacBook Air 13" amzn.to/3VQvpZ7
HP/Dell/Acer/Asus/Lenovo 15.6" amzn.to/3KK1Oda
Lenovo Thinkpad/HP Elitebook/Dell 14" amzn.to/4enT2zq
Phone: (Search for the size for your phone, decide whether you want glass or plastic!)
Galaxy s24 - amzn.to/3VGgb8H
iPhone 15 - amzn.to/45vCd1h
Pixel 8 - amzn.to/3KFDuJF
