Uploaded November 2025 | Updated September 2026, 1 day ago
Project B
Welcome back to One Lifetime with Rich Latta. Today we’re diving into the Front Office Sports report on Project B, the growing power move in women’s basketball that’s grabbing headlines everywhere. They’re now publicly denying that any Saudi funding is involved… but when you look at the outrageous size of the funds and the timing of the investment? That denial just doesn’t hold water.
I break down exactly why the numbers don’t add up, why the narrative feels shaky, and how history shows us what really happens when groups with that kind of capital start “small.” Just look at WWE—the pattern is right in front of us. They start with minor stakes or indirect influence, then scale up into larger, more aggressive moves. This situation could follow the same blueprint.
We also talk Nneka Ogwumike, her role in this new era of women’s hoops, what her leadership means, and how the players might navigate this massive influx of money and influence. With all the expansion and disruption happening around the WNBA, this story is only going to get bigger.
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Project B
Welcome back to One Lifetime with Rich Latta. Today we’re diving into the Front Office Sports report on Project B, the growing power move in women’s basketball that’s grabbing headlines everywhere. They’re now publicly denying that any Saudi funding is involved… but when you look at the outrageous size of the funds and the timing of the investment? That denial just doesn’t hold water.
I break down exactly why the numbers don’t add up, why the narrative feels shaky, and how history shows us what really happens when groups with that kind of capital start “small.” Just look at WWE—the pattern is right in front of us. They start with minor stakes or indirect influence, then scale up into larger, more aggressive moves. This situation could follow the same blueprint.
We also talk Nneka Ogwumike, her role in this new era of women’s hoops, what her leadership means, and how the players might navigate this massive influx of money and influence. With all the expansion and disruption happening around the WNBA, this story is only going to get bigger.
👉 Hit Like, Comment, and Subscribe for more deep dives on sports, culture, music, and everything in between.
🎧 Follow me across platforms: One Lifetime With Rich Latta.
BECOME A MEMBER OF THE CHANNEL
youtube.com/channel/UCdDlgO1XZsKKL_iONb8iY7w/join
Everything Rich
solo.to/richlatta
Buy Albums Directly
payhip.com/RichLattaOL
SPOTIFY LANDING PAGE
open.spotify.com/artist/1gB7pDg47YNKPijWmhW09p?si=N0MOS0HYTcyxaSypVamdUA
*AFFILATE LINKS*
tubebuddy.com/RichLattaTV
Connect with Rich here. Subscribe!
youtube.com/channel/UCdDlgO1XZsKKL_iONb8iY7w?view_as=subscriber
Please Subscribe and Enable ALL NOTIFICATIONS
Twitter - twitter.com/RichLatta32
