Enrico Tartarotti | Why Half The World Uses WhatsApp @enricotartarotti | Uploaded December 2023 | Updated October 2024, 2 hours ago.
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🖖 Hey! I'm Enrico and on this channel I go behind the scenes of the design, psychology and stories behind tech and making stuff on the internet. I'm a tech Product Manager, builder of things made of pixels.

WhatsApp is a weird one. It's the most innocuous and boring app ever, with no crazy features, seemingly so similar to thousands of other chat apps, but it managed to break out of the noise and become the messaging standard for most of the world. How? In this video I go behind the scenes of WhatsApp, to understand the secret behind its success, how it got to 2B users with such a small team and their unique product philosophy