Why everyone is talking about attachment theory - What in the World podcast, BBC World Service @BBCWorldService
Why everyone is talking about attachment theory - What in the World podcast, BBC World Service  @BBCWorldService
Uploaded August 2026 | Updated September 2026, 2 weeks ago
In recent years, attachment theory has exploded into the public consciousness. On TikTok, videos tagged #AttachmentTheory have racked up hundreds of millions of views, with some advising users on how to become more securely attached.

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The theory was first developed in the 1950s by John Bowlby, and suggests that the bonds we form with early givers shape our expectations in adult relationships. Further research has expanded our understanding of how we connect since then, and offered a more nuanced view on attachment. But this is not always reflected in popular videos online. We speak to Josh Elgin, a BBC journalist who’s been reporting on discussions of attachment theory.

Plus we hear from Dr Amir Levine, a Professor of Clinical Psychiatry at Columbia University and author of Attached, a book which played an influential role in bringing attachment to the mainstream.

00:00 Introduction
00:17 What is attachment theory?
02:18 The four types of attachment
03:40 Psychiatrist Dr Amir Levine on attachment styles
04:50 Psychology becoming more accessible for everyone online
06:10 Personal experiences with attachment styles playing out in relationships
07:13 How useful is it to know your attachment style?
07:58 Psychiatrist Dr Amir Levine on how attachment styles develop throughout your life
09:28 Risks of getting overly invested in attachment styles

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Video Producer: Adam Chowdhury and Baldeep Chahal
Editor: Verity Wilde

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Why everyone is talking about attachment theory - What in the World podcast, BBC World Service

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