Uploaded July 2020 | Updated September 2026, 22 minutes ago

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Tom looks at the question of why men won't wear masks and related research.

How does one create a narrative?

Press Release
mdx.ac.uk/news/2020/05/COVID-19-face-masks

Research
psyarxiv.com/tg7vz

twitter.com/HRobbea

The Hell
thehill.com/changing-america/respect/equality/497814-men-less-likely-to-wear-face-masks-because-theyre-not-cool
Yahoo
yahoo.com/lifestyle/men-less-likely-to-wear-masks-because-theyre-not-cool-study-finds-sociologists-say-trump-toxic-masculinity-also-play-a-role-172929741.html
Guardian
theguardian.com/commentisfree/2020/may/16/men-masks-coronavirus-protests-masculinity-kills
Esquire
esquire.com/news-politics/a32478465/covid-19-men-not-wearing-face-masks-coronavirus
Market Watch
marketwatch.com/story/shameful-not-cool-a-sign-of-weakness-men-are-less-likely-to-wear-face-masks-to-protect-against-coronavirus-study-finds-2020-05-14
WPost
washingtonpost.com/lifestyle/style/realmenwearmasks-may-be-helpful-but-the-fact-that-we-need-it-is-a-shame/2020/06/27/8f372340-b7eb-11ea-aca5-ebb63d27e1ff_story.html
Jezebel
jezebel.com/masculinity-is-a-death-cult-1843462802
Scientific American
scientificamerican.com/article/the-condoms-of-the-face-why-some-men-refuse-to-wear-masks


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