Uploaded December 2024 | Updated September 2026, 5 days ago
Negotiating over the price of a product can be uncomfortable, particularly in the automotive industry, where haggling is still common. AI strategist Andrej Levin presents research showing many customers would actually pay more for their cars in order to avoid the stress of negotiating — and shows how advancements in AI could enable companies across industries to set optimal fixed prices, making bargaining a thing of the past.
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Negotiating over the price of a product can be uncomfortable, particularly in the automotive industry, where haggling is still common. AI strategist Andrej Levin presents research showing many customers would actually pay more for their cars in order to avoid the stress of negotiating — and shows how advancements in AI could enable companies across industries to set optimal fixed prices, making bargaining a thing of the past.
Learn more at ted.com/ted-institute
Follow TED Institute on Twitter @TEDPartners
Subscribe to our channel: youtube.com/user/TEDInstitute










