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SciShow Psych | Why Do We Go All In on Lost Causes? @SciShowPsych | Uploaded 5 years ago | Updated 2 hours ago
We've all experienced the sunk cost fallacy: when you are deep into a task and tell yourself that you’ve come this far, so you may as well finish it. We do this even if it's no longer logical to finish. So why do we do it?

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Sources:
nj.com/onlinegamblingnj/2013/12/how_the_sunk_cost_fallacy_can.html
behavioraleconomics.com/resources/mini-encyclopedia-of-be/sunk-cost-fallacy
sciencedirect.com/science/article/pii/0749597885900494
pressbooks.bccampus.ca/uvicecon103/chapter/1-2-opportunity-costs-sunk-costs
psycnet.apa.org/record/1991-11275-001
frontiersin.org/articles/10.3389/fpsyg.2018.01136/full
jstor.org/stable/258647?seq=1#metadata_info_tab_contents
https://web.colby.edu/cogblog/2017/04/21/throwing-good-money-after-bad-why-we-fall-victim-to-the-sunk-cost-fallacy-and-how-to-beat-it/
ncbi.nlm.nih.gov/pubmed/17371099
journals.sagepub.com/doi/10.1177/1368430298012005
springer.com/us/book/9781461295518
journals.sagepub.com/doi/full/10.1177/0956797617752641
psychologytoday.com/us/blog/anxiety-files/201409/letting-go-sunk-costs

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