Why do we create? | Sundance Film Festival 2026 | Adobe @Adobe
Why do we create? | Sundance Film Festival 2026 | Adobe  @Adobe
Uploaded February 2026 | Updated September 2026, 2 weeks ago
Creative potential is universal.

At the 2026 Sundance Film Festival, Adobe spoke with eight filmmakers about the inherent human instinct to create and what it takes to bring authentic storytelling to life.

These conversations explore where creativity comes from, what holds us back, and how the right tools can help unlock each person’s unique vision and purpose.

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Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. We’re changing the world through digital experiences.

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Why do we create? | Sundance Film Festival 2026 | Adobe

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