Uploaded May 2026 | Updated September 2026, 2 weeks ago
It's easy to assume celebrities open restaurants for the money, vanity or clout. The real reasons are deeper, more personal, and honestly kinda inspiring.
Reach sat down with Danny Trejo, Ben Hundreds, and Issa Rae to find out what actually drives a celebrity to bet on the hardest industry in the world.
0:00 — Why do celebrities keep opening restaurants?
1:00 — Danny Trejo on going from robbing restaurants to running them
4:34 — Ben Hundreds on why he spent years avoiding opening a restaurant
8:25 — Issa Rae on building something for her neighborhood, not her name
It's easy to assume celebrities open restaurants for the money, vanity or clout. The real reasons are deeper, more personal, and honestly kinda inspiring.
Reach sat down with Danny Trejo, Ben Hundreds, and Issa Rae to find out what actually drives a celebrity to bet on the hardest industry in the world.
0:00 — Why do celebrities keep opening restaurants?
1:00 — Danny Trejo on going from robbing restaurants to running them
4:34 — Ben Hundreds on why he spent years avoiding opening a restaurant
8:25 — Issa Rae on building something for her neighborhood, not her name
