Why Disruption Often Starts with the Underdog @harvardbusinessreview
Why Disruption Often Starts with the Underdog  @harvardbusinessreview
Uploaded March 2026 | Updated September 2026, 9 hours ago
Disruption often starts with upstarts because they see upside where incumbents see downside. For leaders, the challenge is knowing when to stop optimizing the current game—and start playing a different one.

Learn more about Scott’s book “Epic Disruptions” here: https://s.hbr.org/41UgHmi
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Harvard Business Review |

Why Disruption Often Starts with the Underdog

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